Book by Robert Goldman
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
"Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities; ideologically the sheer number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place, it is here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames advertisements can be made to locate the meaning of hegemony in relation to commodity culture.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
EUR 3,58
Innerhalb der USA
Anbieter: Books From California, Simi Valley, CA, USA
Paperback. Zustand: Very Good. Artikel-Nr. mon0002601007
Anzahl: 3 verfügbar
Anbieter: Books From California, Simi Valley, CA, USA
Paperback. Zustand: Good. Artikel-Nr. mon0003189320
Anzahl: 1 verfügbar
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. C-946-387
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Artikel-Nr. 9708152
Anzahl: 1 verfügbar
Anbieter: Powell's Bookstores Chicago, ABAA, Chicago, IL, USA
Zustand: Used - Very Good. Pap. Minor shelf wear. Else a bright, clean copy. Very Good. Artikel-Nr. S79602
Anzahl: 1 verfügbar