This text is a manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
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This text is a manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
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