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Inhaltsangabe
The only complete manual for running and maintaining a design business. Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.
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Reseña del editor
Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.
Biografía del autor
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
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- VerlagWW Norton & Co
- Erscheinungsdatum2004
- ISBN 10 0393731499
- ISBN 13 9780393731491
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten496
- Kontakt zum HerstellerNicht verfügbar
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The Creative Business Guide to Running a Graphic Design Business
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Artikel-Nr. G0393731499I4N00
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The Creative Business Guide to Running a Graphic Design Business
Verlag:
Norton & Company, Incorporated, W. W., 2004
ISBN 10: 0393731499
ISBN 13: 9780393731491
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The Creative Business Guide to Running a Graphic Design Business
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780393731491. Artikel-Nr. 9702414
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The Creative Business Guide to Running a Graphic Design Business
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780393731491. Artikel-Nr. 9702413
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The Creative Business Guide to Running a Graphic Design Business
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The Creative Business Guide to Running a Graphic Design Business
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