Über die Autorin bzw. den Autor
STEWART PEARSON is Chief Operating Officer for FCB Direct Worldwide, New York. He has developed brand building and customer relationship programmes for leading companies in many sectors - including American Express, Apple, Coca-Cola and Schweppes Beverages. In marketing, few have designed as many tests, commissioned as much research and measured as much customer response as Stewart Pearson. He has monitored the changes in customer beliefs and behaviour that now threaten brands, and he demonstrates how businesses can revitalise their brands and build their shareholder value by building customer relationships.
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