Building Brands Directly: Creating Business Value from Customer Relationships - Hardcover

Pearson, Stewart

 
9780333639078: Building Brands Directly: Creating Business Value from Customer Relationships
Hardcover
ISBN 10: 0333639073 ISBN 13: 9780333639078
Verlag: Palgrave Macmillan, 1996

Inhaltsangabe

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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Über die Autorin bzw. den Autor

Stewart Pearson is a trainer and lecturer with the Incorporated Society of British Advertisers and the Institute of Direct Marketing.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0333639073
ISBN 13 
9780333639078
Einband
Gebundene Ausgabe
Anzahl der Seiten
447
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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Heidelberg
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Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0814766188 ISBN 13:  9780814766187
Verlag: NYU Press - IPS, 1996
Hardcover