Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Hardcover

Webb, Robert C.

 
9780306460739: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
Hardcover
ISBN 10: 0306460734 ISBN 13: 9780306460739
Verlag: Springer, 1999

Inhaltsangabe

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Verlag
Springer
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0306460734
ISBN 13 
9780306460739
Einband
Gebundene Ausgabe
Anzahl der Seiten
375
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9781461371588: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Vorgestellte Ausgabe

ISBN 10:  1461371589 ISBN 13:  9781461371588
Verlag: Springer, 2012
Softcover