springer us jun 1999 (6 Ergebnisse)

Buch. Zustand: Neu. Neuware - An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Buch. Zustand: Neu. Neuware - The short history of the International Working Conference on Educating Professionals for Network Centric Organizations is a good illustration of the tremendous rate of development of global networking, its impact and of its deep penetration into management of business, industty and administration. In 1996, when the theme and name of the conference had been set, there was yet no heavy use of networks in the fields just mentioned. However, it has been already established well enough to enable those with a visionary sense to feel that it will be an important subject and it could be an interesting theme for a conference to be held within two years. It seemed a risky decision at the time but it turned out to be very successful when conducted in 1998. It has been stated that 'it took until 1997 for the business world to discover the Internet'. In less than two years, the Internet and the Intranets are a vital component for running major parts of the business world. This fast pace puts some pressure on writing papers and holding a conferenc- effort has to be made to have meaningful contents despite the changes. A time span of 9 months between writing a paper and having it published, seemed once to be very short, but it is not so any more when referring to a dynamic issue like global networking.

Buch. Zustand: Neu. Neuware - Learning on Silicon combines models of adaptive information processing in the brain with advances in microelectronics technology and circuit design. The premise is to construct integrated systems not only loaded with sufficient computational power to handle demanding signal processing tasks in sensory perception and pattern recognition, but also capable of operating autonomously and robustly in unpredictable environments through mechanisms of adaptation and learning. This edited volume covers the spectrum of Learning on Silicon in five parts: adaptive sensory systems, neuromorphic learning, learning architectures, learning dynamics, and learning systems. The 18 chapters are documented with examples of fabricated systems, experimental results from silicon, and integrated applications ranging from adaptive optics to biomedical instrumentation. As the first comprehensive treatment on the subject, Learning on Silicon serves as a reference for beginners and experienced researchers alike. It provides excellent material for an advanced course, and a source of inspiration for continued research towards building intelligent adaptive machines.

Buch. Zustand: Neu. Neuware - High Speed Optical Communications provides a comprehensive coverage of the design and modelling of the devices and systems required for optical communication networks. It will prove to be the essential reference text for those engineers implementing and designing such networks and is one of the few works dealing with modelling and simulation of optical links at the levels both of devices and of systems. Simulation experiments and results are included, as are details of devices currently under development in research laboratories. Covers both the technical details of optical devices and their behaviour in complex systems; Includes results of applications experiments. Optical and telecommuntications scientists working in research and development and design engineers working in the field will find this text to be an indispensable resource.

Buch. Zustand: Neu. Neuware - The aim of Bladder Research Congress, San Francisco, California, April 23-25, 1998, was to provide a forum for authoritative investigators who are actively involved in the various disciplines which define the leading edges of bladder research. It is important for such investigators to continue to meet regularly for the purpose of discussing the latest developments in their individual fields, to analyze the significance of current research, to discuss new tactics for unresolved problems, to critically evaluate current theories, and to develop new theories and approaches as needed. The two and a half day meeting was organized into five half day sessions, with each session encompassing one of five topics: (1) Epithelial-Mesenchymal Interactions; (2) Ex tracellular Matrix and Muscle; (3) Nerves and Pharmacology; (4) Infection and Immunol ogy; and (5) Oncology. Each session was introduced by a moderator followed by five to six invited expert speakers with time for extensive interaction from the participants. Two late-afternoon poster sessions allowed further interactions between investigators. This book documents the proceedings of the Bladder Research Congress. It is organ ized into the five half-day sessions of the meeting with moderators overview and an edited transcription of discussions that followed each presentation. I would like to thank Sarah Burke and the Office of Continuing Medical Education, USCF; Joanne Hayward, Editorial Assistant; and Miriam Escamilla, Administrative Assis tant. I hope you find this resource useful. Laurence S. Baskin, M.D.

Buch. Zustand: Neu. Neuware - The field of olfactory research and chemical communication is in the early stages of revolutionary change, and many aspects of this revolution are reflected in the chapters in this book. Thus, it should serve admirably as an up-to-date reference. First, a wide range of vertebrate groups and species are represented. Second, there are excellent reviews of specific topics and theoretical approaches to communication by odors, including chapters on signal specialization and evolution in mammals, the evolution of hormonal pheromones in fish, alarm pheromones in fish, chemical repellents, the chemical signals involved in endocrine responses in mice, and the controversy over human pheromones. Third, there are exciting new findings presented in numerous specific topic areas, such as the chemis try of pheromones in a wide range of species (salamanders to elephants), the chemistry of proteins that control the release of pheromones, the molecular biology and physiology of detection, coding and response to odor signals, the effects of experience on sensitivity to odors, the role of genes of the immune system in odor production and in human mate choice, the function and perception of scent over-marks, the recognition of individuals and kin by odors, the influence of odors on predator-prey interactions, and the use of odors to help control pests. This book is an offshoot of the Eighth International Symposium on Chemical Sig nals in Vertebrates, held at Cornell University in Ithaca, New York, July 20-25, 1997, hosted and organized by Bob Johnston.