Essentials of Marketing Communications - Softcover

Jim, Blythe

 
9780273702054: Essentials of Marketing Communications

Inhaltsangabe

Written with simple, clear language, this is the most concise book on marketing communications helping true beginners understand the subject.

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Reseña del editor

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

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