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Inhaltsangabe
This book is aimed at undergraduates taking an introductory marketing course.
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.
The 4th edition has been thoroughly re-written to include the new 7 C's framework
The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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Verlag:
FINANCIAL TIMES PRENTICE HALL, 2009
ISBN 10: 0273717367
ISBN 13: 9780273717362
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