The Media of Mass Communication - Softcover

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Some highlighted features of this edition include:

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • Media People boxes profile key figures in media industries;
  • Full-page, visually-enhanced Media Timelines cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today s global economy.
• Learning tools and enhanced pedagogy including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-helps the reader to understand central concepts.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.