Strategic Marketing for NonProfit Organizations: International Edition - Softcover

"The earlier editions of this book have been a 'must read' and a standard reference book for anyone practicing marketing in the nonprofit sector. It is particularly helpful to people who lack formal training in marketing, but are seriously trying to integrate marketing principles into their business practices. The authors are very well respected in the nonprofit sector and have created a work that is both educational and very practical." - Cynthia Currence, National Vice President, Strategic Marketing and Branding "The bible for nonprofit marketing just got better. This book tells you how to do it ... and do it well. I used to take the book with me as a field guide. Now it is updated for the twenty-first century's challenges in fulfilling our organizational missions." - Bill Novelli, Executive Director, AARP

For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.