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Inhaltsangabe
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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FROM THE PREFACE...
This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to position marketing as perhaps the most critical?if not the most critical?discipline needed for nonprofit success. It argues that success ultimately requires the influencing of the behavior in a wide range of key target markets?clients, fenders, polity makers, volunteers, the media as well as the nonprofit's own staff: This is the province of marketing! Marketers are the "behavioral influence business:" The book positions marketing as absolutely central to top management's achievement of the organization's mission. Implicit in this volume is the notion that everyone in nonprofit management?including the CEO?ought to have a thorough grounding in marketing and what it does and can do.
? Alan R. Andreasen and Philip Kotler
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Strategic Marketing for Nonprofit Organizations
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.13. Artikel-Nr. G013041977XI4N00
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Strategic Marketing for Nonprofit Organizations
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.13. Artikel-Nr. G013041977XI5N00
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Strategic Marketing for Nonprofit Organizations
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.13. Artikel-Nr. G013041977XI3N00
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Strategic Marketing for Nonprofit Organizations
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.13. Artikel-Nr. G013041977XI4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing for Nonprofit Organizations
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.13. Artikel-Nr. G013041977XI3N00
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Strategic Marketing for NonProfit Organizations
Verlag:
Pearson Education, Limited, 2002
ISBN 10: 013041977X
ISBN 13: 9780130419774
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 6th. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 6022034-6
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Strategic Marketing for NonProfit Organizations
Verlag:
Pearson Education, Limited, 2002
ISBN 10: 013041977X
ISBN 13: 9780130419774
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 6th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 9460279-6
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Strategic Marketing for Nonprofit Organizations
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130419774. Artikel-Nr. 9533409
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Strategic Marketing for NonProfit Organizations: United States Edition
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR008998835
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