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Inhaltsangabe
Book by James H Donnelly J Paul Peter Jr
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Reseña del editor
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Biografía del autor
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- VerlagMcGraw-Hill Higher Education
- Erscheinungsdatum2005
- ISBN 10 007296216X
- ISBN 13 9780072962161
- EinbandTapa blanda
- Anzahl der Seiten272
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A Preface to Marketing Management
Verlag:
McGraw-Hill Higher Education, 2005
ISBN 10: 007296216X
ISBN 13: 9780072962161
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Softcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. 10th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. G03B-01367
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Beispielbild für diese ISBN
A Preface to Marketing Management
Verlag:
The McGraw-Hill Company, 2005
ISBN 10: 007296216X
ISBN 13: 9780072962161
Gebraucht
Softcover
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: Used. Artikel-Nr. 184503908
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