Preface to Marketing Management - Softcover

Peter, J. Paul; Donnelly, James H.

 
9780073661513: Preface to Marketing Management
Softcover
ISBN 10: 0073661511 ISBN 13: 9780073661513
Verlag: McGraw Hill Higher Education, 2000

Inhaltsangabe

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

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Reseña del editor

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

Reseña del editor

Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0073661511
ISBN 13 
9780073661513
Einband
Tapa blanda
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover