Total Customer Service: The Ultimate Weapon: A Six Point Plan for Giving Your Company the - Softcover

Davidow, William H.

 
9780060920098: Total Customer Service: The Ultimate Weapon: A Six Point Plan for Giving Your Company the
Softcover
ISBN 10: 0060920092 ISBN 13: 9780060920098
Verlag: Harper Perennial, 1990

Inhaltsangabe

Customer Service: The Competitive Weapon for the 1990s

Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars.
The Six-Point Plan for Gaining the Competitive Edge
• Devise a service strategy
• Get top managers to behave like customer service fanatics
• Concentrate on motivating and training employees
• Design products and services that make good customer service possible
• Invest in service infrastructure
• Monitor achievement of customer service goals

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Über die Autorin bzw. den Autor

William H. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California. He has held senior marketing positions at Hewlett-Packard and Intel, and he is the author of Marketing High Technology. Bro Uttal (at left) is a consultant who focuses on problems of technology management. He coauthored this book while a member of the Board of Editors of Fortune magazine.

Von der hinteren Coverseite

Customer Service: The Competitive Weapon for the 1990s

Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars.
The Six-Point Plan for Gaining the Competitive Edge
• Devise a service strategy
• Get top managers to behave like customer service fanatics
• Concentrate on motivating and training employees
• Design products and services that make good customer service possible
• Invest in service infrastructure
• Monitor achievement of customer service goals

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Verlag
Harper Perennial
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0060920092
ISBN 13 
9780060920098
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
HarperCollins Publishers Ireland
enquiries@harpercollins.ie

Macken House 39/40 Mayor Street Upper
Dublin
D01 C9W8
Irland

Weitere beliebte Ausgaben desselben Titels

9780060161804: Total Customer Service: The Ultimate Weapon : A Six Point Plan for Giving Your Business the Competitive Edge in the 1990's

Vorgestellte Ausgabe

ISBN 10:  0060161809 ISBN 13:  9780060161804
Verlag: Harpercollins, 1989
Hardcover