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Bestandsnummer des Verk�ufers 6545-9781581801248

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Bibliografische Details

Titel: The 7 Essentials of Graphic Design
Verlag: North Light Books 29/11/2001
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 1581801246
ISBN-13: 9781581801248
Einband: Softcover
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: Create dynamic layouts with visual tension and asymmetrical balance; Recognize and solve color problems; Use grids to design multiple pages of the same publication; Design memorable logos and logotypes; Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together; illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.

�ber die Autorin bzw. den Autor

Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.

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