The Mirror Test: Is Your Business Really Breathing? - Hardcover

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them - well, you and your colleagues and employees are in for a tough ride. Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The book will teach readers through entertaining anecdotes, how to thoughtfully yet aggressively evaluate, deconstruct and then reconstruct one's business. In his uniquer, Hayzlett will coach small business owners and managers on topics such as: * Give your business the mirror test - is your company really breathing? * Learn how to adapt - or die!. * The bottom line of your business really is... your bottom line. Hayzlett's big booming approach is direct and to the point but done with a smile on his face. Full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honours