The Mirror Test: Is Your Business Really Breathing? - Softcover

Jeff Hayzlett is a big, boisterous guy who has the guts to tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them - well, you and your colleagues and employees are in for a tough ride. Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The book will teach readers through entertaining anecdotes, how to thoughtfully yet aggressively evaluate, deconstruct and then reconstruct one's business.

JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honours. JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.