From traditional marketing to Storytelling

Beschreibung:

This item is printed on demand - Print on Demand Titel. Neuware -People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline; Content Marketing respond to consumers' expectations; Storytelling is key to success; the discipline is facing several barriers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch. Bestandsnummer des Verkäufers 9783659868276

Diesen Artikel melden

Inhaltsangabe:

Über die Autorin bzw. den Autor: Maxime Roux ha conseguito un doppio master presso la Northeastern University, USA, e la Dublin City University nel 2012. In precedenza, ha frequentato la European School of Business di Reutlingen, in Germania, e la Reims Management School, in Francia. Attualmente lavora come Sales Manager a Londra, dove è responsabile dei mercati tedesco, svizzero e austriaco.