With over 250,000 copies sold and translations in five languages, What a Great Idea! 2.0 is a proven guide to unlocking creativity. In this fully updated edition, author Chic Thompson draws on his entrepreneurial successes working with leading innovative companies like Disney and W.L. Gore.
Yoshiro Nakamatsu, inventor of the CD, Floppy Disk, and digital watch, described Chic as "a creative genius." In 2001, Harvard Business School released a case study on Thompson's career.
Whether you're looking to develop new products, overcome bureaucratic hurdles, or inject more creativity into your life, What a Great Idea! 2.0 provides the tools and wisdom you need.

Cultivate an idea-friendly mindset.
Defuse “Yes, BUT” thinking with “Yes, AND” to empower ideation.
Overcome mental blocks like gaslighting yourself, catastrophizing, and negative self-talk.
Generate ideas others miss by reframing problems and finding hidden opportunities.
Ask “What if?” questions to spark connections and visualize with analogies.
Create “Smash-ups” by combining, unlike concepts.
Think in opposites and extremes outside your comfort zone.
Let your ideas flow through DIY brainstorming.
Learn techniques for evaluating, prioritizing, and de-risking concepts through quick prototyping and smart pivoting.
Master compelling narrative and visual pitches.
Sustain your creative capacity through brain exercises and overcoming mental blocks.
Absorb wisdom from illuminating interviews like Dr. Yoshiro Nakamatsu, the “Edison of Japan.”

Unlock your creative potential with What a Great Idea! 2.0. Develop the skills to see what others don't, make connections where none existed, and bring imaginative ideas to life.

Rese�a del editor:

What a Great Idea! has sold more than 250,000 copies and is translated into five languages—and now this imaginative guide to thinking creatively is back, in a new and improved 2.0 version. Author Chic Thompson knows that everyone wants to be more creative—and he knows how to make it possible. That’s why the Harvard Business School released a case study on his career. Yoshiro NakaMatsu, the inventor of the CD, Floppy Disk and digital watch called Chic Thompson "a creative genius." Based on his entrepreneurial successes and his work at Disney and W.L. Gore & Associates, Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas and overcome the bureaucratic language that stifles innovation. This fully illustrated, thoroughly updated paperback edition features even more brain-stimulating suggestions, exercises, action sheets and ideas for encouraging creativity at work, at home, and much more.

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