Signature and dedication from author in pen on FEP. Jacket and binding are very well preserved. pages are clean and crisp and printing is tight clean and bright throughout. Bestandsnummer des Verk�ufers 175141

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Titel: Telemanage Your Customers: A System for ...

Verlag: Gower, Aldershot, Hampshire

Erscheinungsdatum: 1990

Einband: Hardcover

Zustand: Very Good

Zustand des Schutzumschlags: Very Good

Signiert: By Author

Art des Buches: Used

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In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation, the text provides full details of the principles and techniques involved. It is illustrated throughout with real-life examples and case studies and includes an extensive set of ready-to-use formats.

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