Design without Fashion: Works by Theodore Waddell, Architect - Hardcover

This lavishly illustrated volume documents the entire works of one of the America’s foremost industrial designers. “A design philosophy contains the risk of falling into an aesthetic pattern. I am suspicious of fashion. Fashion is by nature trendy. When used to package a product, the product’s life becomes the fashion’s life. Industrial design differs from an artist’s or artisan’s output, in that all the pieces are identical, without individual personality. The challenge shifts from creating a single piece of great art, to designing an object whose personality seems totally natural when seen thousands of times”. (Theodore Waddell)

Theodore Waddell is an architect and a designer. He practiced as an architect and industrial designer in Italy for fifteen years, also making a name for himself as a photographer.