Advertising & Chinese Society: Impacts & Issues - Softcover

This is an incredibly valuable and intricate analysis of the advertising industry in China. It covers many of the chal-lenges and issues connected with doing business in one of the world's fastest-growing advertising markets. Such insights are essential to successfully navigating this complex and demanding business environment. This is a must-read for China-watchers! Michael Lee Executive Director International Advertising Association The population, spending power, and advertising expenditure figures cannot be argued with-China has emerged as one of the largest global markets. Hong Cheng and Kara Chan's new text is a "must-read" for anyone hoping to understand the Chinese consumer and sell in the Chinese marketplace. Contributions explore the role that adver-tising plays in both reflecting and shaping Chinese society. Social, psychological, legal, and ethical impacts of advertising are examined, employing a variety of research methods-from surveys to semiotic analysis. For aca-demics and practitioners alike, Advertising and Chinese Society is truly a valuable contribution to the literature on international advertising. Barbara Mueller Professor School of Journalism & Media Studies San Diego State University, U.S.A. Advertising and Chinese Society: Impacts and Issues is a badly needed compilation of articles on one of the most important, yet least understood, advertising markets. While everyone knows the story of the unprecedented growth of the Chinese advertising industry and most are aware that China has not been a simple market for for-eigners to figure out, to date there has not been a compilation that provides the reader with a holistic view of ad-vertising in China. Here, Hong Cheng and Kara Chan have succeeded in putting together a primer on Chinese advertising written by an outstanding group of scholars. I highly recommend this volume to both those needing an introduction to advertising in China and those who desire a deeper understanding of Chinese advertising or inter-national advertising in general. Charles R. Taylor John A. Murphy Professor of Marketing Villanova School of Business, U.S.A. Advertising and Chinese Society: Impacts and Issues, edited by Hong Cheng and Kara Chan, is a comprehensive and analytic view on a broad spectrum of aspects of advertising in China. The book serves the high demand on knowledge on advertising in the enormous Chinese market and should be of high interest to scholars, students, and practitioners alike. Ralf Terlutter Professor of Marketing and International Management Klagenfurt University, Austria

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.