Thorns To Competition - Softcover

THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S. TARGET IT RIGHT | HIT WHERE IT HURTS | OBSESS WITH IT |REINVENT IT | NAIL IT | SELL IT

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India’s topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India). He is also the founder of the Planman Group, which has business interests in Consulting, Media & Entertainment; and is the Editor-in-Chief of The Sunday Indian – the only news magazine in the world that is printed in 14 languages. His firm, Planman Media, also brings out the leading business magazines Business & Economy, 4Ps Business & Marketing and The Human Factor. He is the author of Planning India, as well as the best-sellers Count Your Chickens Before They Hatch, The Great Indian Dream (co-authored with Dr. Malay Chaudhuri) and Discover The Diamond In You. His public seminars on Leadership are a rage, with thousands attending them. He teaches Leadership & National Economic Planning at IIPM. Prof. Rajita Chaudhuri is the Dean – Center for Enterprise Management at The Indian Institute of Planning and Management, New Delhi. Prof. Chaudhuri is also a regular and well-acclaimed columnist of 4Ps Business and Marketing magazine. Over the years, she has been involved with various training and development activities of the institute and has conducted workshops for big and well-established industrial houses across India. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team-building in achieving the required effectiveness; her workshops are commonly represented by senior executives from well-known corporations. She also heads Planman Marcom – an integrated communications, advertising and promotions company. Prof. Chaudhuri has trained over ten thousand senior executives and professionals through her workshops and has helped organisations create efficiencies in enhancing proficiency in their businesses. She has also written a book on advertising titled ‘Orangutan as your Brand Ambassador’.