International Business: Text and Cases - Softcover

More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce. This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples. However, the book goes beyond the Indian context by giving international cases, thus imbuing the text with a global business flavour.

SANJAY MISRA, Ph.D., is with the Department of Business Administration, MJP Rohitkhand University, Bareilly (UP). Dr. Misra is a life member of the All India Commerce Association and North India Management Association, and has published many articles in reputed journals. P.K. YADAV, Ph.D., is Pro-Vice-Chancellor and Head, Department of Business Administration, Faculty of Management, MJP Rohilkhand University, Bareilly. Professor Yadav has published 75 research papers in national and international journals, and has participated in about 100 conferences.