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Strategic Management of Market Niches: A Model Framework (Schriften zur Unternehmensentwicklung)

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9783658203634: Strategic Management of Market Niches: A Model Framework (Schriften zur Unternehmensentwicklung)
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GORAZD OCVIRK CREATES A COMPREHENSIVE MODEL FOR THE STRATEGIC MANAGEMENT OF MARKET NICHES, AND PROVIDES A FRAMEWORK FOR THE CONSTRUCTION OF A STRATEGIC MANAGEMENT THEORY OF MARKET NICHES. BASED ON THE CURRENT STATE OF RESEARCH ON THE NICHE TOPIC WITHIN, STRATEGIC MANAGEMENT HAS MANY NICHE TYPOLOGIES BUT NO CLEAR COMMON METHODOLOGICAL AND THEORETICAL FRAMEWORK ON WHICH TO LEAN ON. THIS MODEL HAS REMAINED ABSENT FROM THE MARKET NICHE RESEARCH IN THE FIELD OF STRATEGIC MANAGEMENT AND HAS LED TO A STATE OF CONCEPTUAL AMBIGUITY OF THE FIELD.

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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

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Dr. Gorazd Ocvirk is director of a global acting consultant company.

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Gorazd Ocvirk
Verlag: Springer Fachmedien Wiesbaden (2017)
ISBN 10: 3658203633 ISBN 13: 9783658203634
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Buchbeschreibung Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. 244 pp. Englisch. Artikel-Nr. 9783658203634

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