Sport Sponsorship: The importance of sport sponsorship as key element in the marketing efforts of a company using the example of Emirates - Softcover

Schulte, Fabian

 
9783639456868: Sport Sponsorship: The importance of sport sponsorship as key element in the marketing efforts of a company using the example of Emirates
Softcover
ISBN 10: 3639456866 ISBN 13: 9783639456868
Verlag: AV Akademikerverlag, 2013

Inhaltsangabe

During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes to reach its customers. This book aims at evaluating the effectiveness of Emirates' sport sponsorships regarding their impact on brand awareness and on sales development.

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Über die Autorin bzw. den Autor

Fabian Schulte studied European Business Studies (B.Sc.) and Business Management (BA (Hons)) at Aachen University of Applied Sciences, ESC Saint-Etienne and Edinburgh Napier University. In this book he combines his interests in marketing, sport and aviation.

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Verlag
AV Akademikerverlag
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3639456866
ISBN 13 
9783639456868
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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