Best Customers: Demographics of Consumer Demand - Softcover

Find out how the American marketplace has been transformed by the Great Recession in the new ninth edition of Best Customers: Demographics of Consumer Demand, with all-important 2010 spending data. In Best Customers, experts and novices alike can see at a glance who spends the most and who controls the largest market share—often surprisingly different—on over 300 products and services organized into 21 chapters such as Entertainment, Groceries, Transportation, Telephones, etc.—everything a consumer might buy. Based on unpublished data—you can't find this on the Internet—from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insight into household spending by age, income, household type, race and Hispanic origin, region of residence, and educational attainment. Each product and service data table is accompanied by text that identifies the best customers, analyzes spending patterns, describes spending trends before and after the Great Recession, and predicts future trends based on changing demographics. You can see Best Customers' introduction, table of contents, index, and sample pages at newstrategist.com, where you can also download this title as a PDF linked to Excel spreadsheets of all data tables.