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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture - Softcover

 
9781857883985: Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture
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Book by Jennings David

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Críticas:
"Confused about how to find new music on the Internet? David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for music consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital music revolution."Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur"This is a really important book. David Jennings has done a great job shedding light on all sorts of issues and the pyramids of influence is a fantastic way of talking about the music consumer space. Net Blogs and Rock 'n' Roll is a super read and should be on the shelf of every iLike, last.fm and pandora wanabe out there."Paul Lamere, Search Inside the Music Project, Sun Microsystems
Reseña del editor:
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

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David Jennings
ISBN 10: 1857883985 ISBN 13: 9781857883985
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Buchbeschreibung Paperback. Zustand: Very Good. Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001577262

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Jennings, David
ISBN 10: 1857883985 ISBN 13: 9781857883985
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Buchbeschreibung Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP62787014

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ISBN 10: 1857883985 ISBN 13: 9781857883985
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Buchbeschreibung Paperback. Zustand: Very Good. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781857883985

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David Jennings
ISBN 10: 1857883985 ISBN 13: 9781857883985
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Buchbeschreibung Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M01857883985-V

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Jennings, J.
ISBN 10: 1857883985 ISBN 13: 9781857883985
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781857883985. Artikel-Nr. 9716879

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