Concept to Creation - Softcover

Concept to Creation is a step-by-step guide to building your own original designer collections. It will guide you through the processes behind designing: how to select and develop your inspirations, research and development techniques, fabric qualities and how to manipulate it, selecting your colour palettes, and how to create your own prints. It shows different ways to draw and illustrate your ideas from your research, and build unique wardrobes, from capsule ranges to large collections. Concept to Creation will show you how to build a customer profile, using different methods to analyse the lifestyles of your consumers. It will also guide you in different ways to present and promote your collection, looking at different marketing strategies to take your product to market. Fashion designers will also find A Technical Foundation, the precursor to this book, useful.

Tanya Dove has been making clothes since she was 12 years old, teaching herself pattern cutting and sewing. With over 20 years' experience as a fashion designer, from designing high end to high street and starting her own designer label, she has worked in London, Hong Kong, Shanghai and Jakarta and has a global perspective of the fashion industry. She now dedicates her passion in guiding the next generation of fashion designers as a lecturer and education manager. Concept to Creation and A Technical Foundation have been written from her years of experience in industry and education, and the passion that she has for fashion design and creation.