Digital Design: A Critical Introduction - Softcover

Emphasising a maker's perspective on digital design - the nodes, networks, and the capacity for participation and evolution that digital media affords us - and maintaining a consistent conceptual position, this book makes the case for a generic approach to digital design. * Karen Cham, Kingston University, UK * As an artist myself I found the book very stimulating. The authors draw interesting connections between multiple topics. * Greg Johnson, Savannah College of Art and Design, USA *

Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.