Crash Course in Marketing for Libraries - Softcover

"The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public libraries, librarians in other settings will still be able to learn and benefit from this book. . . . [T]his book will be an essential resource. The curated lists of recommended sources and links to more information are incredibly valuable." - Marketing Library Services

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. * Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process * Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign * Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials * Describes ways to gather information about the community and identifies factors that affect library use