Good Company: Business Success in the Worthiness Era (AGENCY/DISTRIBUTED) - Hardcover

"Close your eyes and wish that companies that were good to their employees, their customers, their communities, and the environment made more money than 'the bad guys.' Now open your eyes and read this fascinating book. Amazingly, Bassi, Frauenheim, McMurrer, and Costello marshal evidence that it's true. Read it and smile."
--Dr. Alan Blinder, Gordon S. Rentschler Memorial Professor of Economics and Public Affairs, Princeton University, and former Vice Chairman, Board of Governors of the Federal Reserve System

"Good Company sounds an urgent warning: the old ways of treating customers, employees, and communities are no longer good enough. Companies that deliver happiness to all their stakeholders are the ones that will ultimately thrive."
--Tony Hsieh, CEO, Zappos.com, Inc., and New York Times bestselling author of Delivering Happiness

"Fascinating and insightful! Good Company persuasively makes the case that those employers that build cultures that value and develop their people will be more successful than their competitors. The authors go much deeper than the traditional HR focus on employee engagement, unveiling a compelling Good Company Index that grades Fortune 100 companies based on whether they're doing the right things for employees, customers, and the environment."
--Sue Meisinger, CEO, Society for Human Resource Management (retired)

In recent decades, corporate PR departments and business books like Good to Great promised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old “whatever you can get away with” standard. But Laurie Bassi and her co-authors have news: the "bad boy" days are over. As a result of a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials, we’re in a new era, which they dub "the Worthiness Era.” To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect―that they are good company.

For the first time, Bassi, a noted economist, has the research to prove that good behavior is good business. The authors have compiled a groundbreaking "Good Company Index" that directly ties business results to stakeholder relationships. Not only do the authors have the hard evidence to prove that good behavior pays, they have used the principles of the index at their own investment firm to delivery market-beating results. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business.