Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone - Softcover

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
--Richard Bayan, author of Words Tha-t Sell--Reviews

"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."
--Roger Dawson, author of Secrets of Power Negotiating--Reviews

Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.