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Marketing in a Web 2.0 World — Using Social Media, Webinars, Blogs, and more to Boost Your Small Business on a Budget: Using Social Media, Webinars, ... More to Boost Your Small Business on a Budget - Softcover

 
9781601383174: Marketing in a Web 2.0 World — Using Social Media, Webinars, Blogs, and more to Boost Your Small Business on a Budget: Using Social Media, Webinars, ... More to Boost Your Small Business on a Budget
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Book by VanRysdam Peter Goldfarb Brian Brian Goldfarb

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Reseña del editor:
Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description
Biografía del autor:
Peter VanRysdam was a telecommunications major at the University of Florida where he met his business partner, Geoff Wilson, in 1996. While still a student, VanRysdam was asked to join the 352 Media Group team while it was still in its infancy. As head of the sales department, he helped the company quickly grow into a significant player in the Web design and development market by landing several of the company's larger accounts, including Knight Ridder (now The McClatchy Company), Monterey Boats, and Microsoft. VanRysdam has worn many hats in his tenure with the company and has now focused on his passion as the chief marketing officer. In this role, he sets the direction for and manages the implementation of all aspects of the company's marketing efforts, including everything from search engine marketing to viral campaigns to 352's own website. In addition, he still works directly with a handful of 352 Media Group's most significant client relationships, including Microsoft in Seattle, Washington. VanRysdam has spoken at several industry events, including social media summits for the American Marketing Association. He also conducts frequent webinars on topics ranging from website usability to blogging best practices. When he is not at 352 Media Group, VanRysdam sits on the board of HOPE, an equine-assisted therapy nonprofit in north Florida. In his spare time, he enjoys playing softball, playing music, and spending time with his wife, Megan, his daughter, Abigail, and their two Jack Russell terriers. The family often has a full house, as they are active participants in the Alachua County Humane Society's foster program, as well as several other local pet rescues.

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VanRysdam, Peter
ISBN 10: 1601383177 ISBN 13: 9781601383174
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Better World Books
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Buchbeschreibung Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 14252374-20

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Beispielbild für diese ISBN

VanRysdam, Peter
ISBN 10: 1601383177 ISBN 13: 9781601383174
Gebraucht Softcover Anzahl: 1
Anbieter:
Better World Books
(Mishawaka, IN, USA)
Bewertung

Buchbeschreibung Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 5941585-6

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Versand: EUR 8,79
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