Decide One Thing: The One Thing EVERY Executive Team Must Decide - Hardcover

"SHIFTPOINTS helped us analyze every aspect of our business, both internally and externally, and helped us grow from $40M to $80M in four years." - Jim Bognet, Bognet Construction
"We routinely see record sales months because our message is crisp, our team is aligned, and we have a much better understanding of our market." - Brad Hill, President, Site Organic
"SHIFTPOINTS helped us decide on our One Thing, and then aligned everything in the organization around it. As a result, we have won the Best Places to Work award twice!" - MJ Wivell, Chief Executive Officer, BTI360
"SHIFTPOINTS helped us analyze every aspect of our business, both internally and externally, and helped us grow from $40M to $80M in four years." - Jim Bognet, Bognet Construction

"We routinely see record sales months because our message is crisp, our team is aligned, and we have a much better understanding of our market." - Brad Hill, President, Site Organic

"SHIFTPOINTS helped us decide on our One Thing, and then aligned everything in the organization around it. As a result, we have won the Best Places to Work award twice!" - MJ Wivell, Chief Executive Officer, BTI360

I think Dave Ramos's differentiation theory in Decide One Thing is very interesting.

What's the one thing your organization can do, or provide, or make, better than anybody else? If you can figure that out, you're halfway to greatness--and if you can deliver on the promise, you're there.

This book is full of ideas that will kindle the imagination of any leader.

--Ken Blanchard, coauthor of The One Minute Manager(R) and Trust Works!
"Our rebranding effort, led by SHIFTPOINTS, has resulted in a remarkable makeover for every aspect of our company, from logo through performance metrics." - Michael Tinsley, Chief Executive Officer, NeoSystems Corp.

"FCA Golf is now aligned to our primary target, and is positioned to become truly great at One Thing." - Jim Esary, Executive Director, Fellowship of Christian Athletes Golf Ministry

One Big Idea

Organizations have to be good at lots of things, but the way to win is to become differentiatingly great at One Thing. The one thing every executive team must decide is, “What is your One Thing?”
Four Typical Responses

Based on our experience, we know that the Decide One Thing concept will get four different responses.

Some organizations will categorically reject the idea that they need to become great at One Thing.

Some will think it is cool, but get distracted by the next cool idea or fad that comes along.

Some will embrace the concept for a time, but give up because implementing it is too hard.

A few executive teams will fully commit to the Decide One Thing. Align Everything. Win! model. These organizations will generate incredible results – 30, 60 or 100 times their investment.
So, which of the four responses will you have?