The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy - Softcover

"Stoute advises a revolutionary concept for business leaders: Have a little fun along the way." -- Essence

"This book is well worth the investment." -- Ebony

"Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation." -- Forbes.com

"He's the conduit between corporate America and rap and the street, and the music industry generally, ...he speaks both languages." -- Jay-Z

"Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand." -- Dennis Baldwin, Reebok's top marketer

"[He's] the right guy for guiding brands in using the record industry to reach youth culture in a credible way." -- Jimmy Iovine, CEO of Interscope Geffen Records

"The man who converts urban entertainment into corporate dollars." -- Complex

"In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks." -- Vibe

"Steve Stoute is making hot sellers out of cold brands." -- Business Week

"Stephen Stoute understands the value of the celebrity sell." -- Black Enterprise

"Stoute has masterminded an impressive array of brand/artist hookups." -- Advertising Age