Managing Business in a Multi-Channel World: Success Factors for E-Business - Hardcover

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Timo Saarinen, Ph.D., is a Professor of Information Systems and Electronic Business at the Helsinki School of Economics, Finland. Markku Tinnila, Ph.D., is Director at the LTT Research Ltd of the Helsinki School of Economics (HSE). He earned his Ph.D. in 1997 in the field of business and service processes from HSE. Anne Tseng is a researcher at the Electronic Commerce Institute of LTT Research, Ltd. She has written/co-written several reports in finance and e-commerce for LTT Research including an article forthcoming in the Business Process Management Journal.