Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World (Flashpoint) - Softcover

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and efficient advocacy.

Matt Ball, along with Jack Norris, co-founded Vegan Outreach in 1993. Before working full-time as the Executive Director of Vegan Outreach, he was a Department of Energy Global Change Fellow, and earned degrees in the Department of Forest Ecology at the University of Illinois, and the Department of Engineering and Public Policy at Carnegie Mellon University. Vegan Outreach activists have distributed millions of detailed animal advocacy booklets around the world, with distribution growing every year. Along with Mr. Norris, Matt was elected into the Animal Rights Hall of Fame in 2005.

Bruce Friedrich is vice president of policy and government affairs for People for the Ethical Treatment of Animals (PETA), the world's largest animal rights organization, with more than 2 million members and supporters. Before joining PETA more than 12 years ago, Bruce spent six years working with the poor of Washington, D.C. in a Catholic Worker hospitality house there, as well as leading demonstrations against globalization, imperialism, violence, and war. He has been a progressive activist for more than 20 years. He is now a teacher in Baltimore.

Ingrid E. Newkirk is cofounder and president of PETA (People for the Ethical Treatment of Animals), the largest animal rights organization in the world. Her campaigns to save animals have been featured in The Washington Post and other national newspapers. She has appeared on The Today Show, The Oprah Winfrey Show, Nightline, and 20/20 among others, and has spoken internationally on animal protection, from the steps of the Canadian Parliament to the streets of New Delhi, India. Among her books are Free the Animals; Animal Rights Weekend Warrior, and the PETA Celebrity Cookbook, all published by Lantern.