Psychology of Persuasion, The: How To Persuade Others To Your Way Of Thinking - Hardcover

"Kevin Hogan teaches you . . . to help you turn wary prospects into willing-and satisfied-customers."
-Selling Power

"Nowhere else have I seen all the secrets of persuasion gathered together in one easy-to-read book. You'll want to keep this book close at hand but well hidden from your competitors!"
-Richard Brodie, author, Virus of the Mind: The New Science of the Meme

"The Psychology of Persuasion is practical, sensible, workable, and totally accessible to the non-specialist general reader."
-Midwest Book Review

"This book is practical, useful, and insightful, and it will make a difference in your life."
-Richard L. Weaver II, PhD, author,
And Then Some: Essays to Entertain, Motivate, and Inspire!

This book contains the most powerful tools, strategies, and techniques of persuasion for your personal and business life. These strategies and techniques are utilized by the top businesses in the world-now they are available to you!

Learn how to

"Influence others to your way of thinking
"Read the body language of other people instantly
"Create rapport in seconds with almost anyone
"Discover what other people really want and need
"Help others see you as the answer to their problems
"Close sales at three times your current ratio

Kevin Hogan is the author of fourteen books and is recognized internationally as a leading expert in persuasion and influence in selling. He has been featured on CNN, Fox, BBC, and CBS news. He has consulted for numerous Fortune 500 companies and has been a go-to body language expert for magazines such as Selling Power, Self, Men's Health, Woman's World, Cosmopolitan, Playboy, and Maxim.