Having an Impact on Learning: The Public Relations Professional and the Principal - Softcover

Ask any school principal what's going on in their building and they will light up with tales of student achievement and great teaching. Helping tell those stories and sharing the vital nature of education with parents and community is the job of the school PR professional. Almost every day, Matt and Kelly Wachel share time together talking about their roles as principal (Matt) and communications pro (Kelly). In Having an Impact on Learning we readers get to sit in on those conversations and gain practical insights on how to better tell the stories of our students, our staff, and our schools. -- David Luther, executive director, Missouri School Public Relations Association and director of communications, Missouri Association of School Administrators This book, written by a dynamic husband-wife team, does more than just address the importance of communicating and connecting with all constituents in the educational setting. This timely book also provides concrete and relevant examples on how to do so effectively and efficiently. With the changing landscape and the ever-evolving roles of school leaders and PR professionals, this book surely hits the mark and will leave you with a clear plan on taking your communications to the next level. -- Justin Tarte, PhD, director of curriculum and support services in the Union R-XI School District Someone is telling your school's story. It may be on social media, in conversations, or in letters to the editor. Teachers and administrators need to own their school's story. This book shares strategies for telling your school's story. Your school is a brand, let Matt and Kelly Wachel help show you how to improve it. -- Steven Weber, executive director of curriculum and instruction, Chapel Hill-Carrboro City Schools, Chapel Hill, North Carolina

In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.