In Our Prime: The Fascinating History and Promising Future of Middle Age - Softcover

"With lively writing, astute observations, and extensive research, this cultural history looks well beyond cougars and Botox."--Karen Holt, Oprah.com

"Very fine...lucid, straightforward and conversational... a thorough--and thoroughly fascinating--cultural history of aging."--Julia Keller, "Chicago Tribune"

"A lively, well-researched chronicle of the social and scientific forces that brought midlife America to its current befuddled state..."--Laura Shapiro, "New York Times Book Review"""

""In Our Prime" is a fascinating study of this complex stage of life, a book whose appeal is likely to extend beyond the middle-age demographic to readers approaching or looking back on that key stage of life."--Jerry Harkavy, Associated Press

"A brilliant, wide-ranging book...Cohen's lively prose and thoughtful insights make this a joy to read."--Kate Tuttle, "Boston Globe"

""In Our Prime" is a fascinating biography of the 'idea of middle age' in American society...Comprehensively researched...A thoughtful inquiry."--Tom Lavoie, Shelf Awareness

"A thoroughly engaging cultural history..."--Christine Sismondo, "Toronto Star"

"A fascinating biography of the idea of middle age...solidly researched."--Gail Sheehy, "The New York Times"

"Witty and engaging...this comprehensive and entertaining social history highlights the possibilities of the middle years--and shows how middle age reflects the attitudes and customs of each generation that passes through it."--"Publishers Weekly "

"A comprehensive look at middle age through the eyes of scientists, historians, psychologists, medical doctors, marketers and many more."--Julie Carl, "Winnipeg Free Press"

A social history of the concept of middle age traces the period from when the term was first coined in the late 19th century through the present, offering insight into the current midlife generation's considerable influence as well as the biological, psychological and sociological factors shaping the midlife experience.