Verwandte Artikel zu As Heard on TV: Popular Music in Advertising (Ashgate...

As Heard on TV: Popular Music in Advertising (Ashgate Popular and Folk Music Series) - Softcover

 
9781409407645: As Heard on TV: Popular Music in Advertising (Ashgate Popular and Folk Music Series)
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 
Book by Bethany Klein

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas:
'The analysis of pros and cons, opportunities and problems, reciprocal functionality and disfunctionality of the relationship, are very articulated and balanced. This makes the book a crucial reference for further researches about music and advertising, as well as a model for studies of music placement in other media contexts.' International Association for the Study of Popular Music (IASPM) 'Klein has made a significant and pioneering contribution when it comes to the production perspective related to television commercials in particular.' MedieKultur 'Of all the academic books I have read this year, Bethany Klein's As Heard on TV, more than any other, has insinuated itself into my everyday conversations and overall consciousness: I have repeatedly found myself quoting information from the book as if I had known it for years, rather than discovering it a week ago.' Music, Sound and the Moving Image
Reseña del editor:
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

  • VerlagRoutledge
  • Erscheinungsdatum2010
  • ISBN 10 1409407640
  • ISBN 13 9781409407645
  • EinbandTapa blanda
  • Auflage1
  • Anzahl der Seiten178

(Keine Angebote verfügbar)

Buch Finden:



Kaufgesuch aufgeben

Sie kennen Autor und Titel des Buches und finden es trotzdem nicht auf ZVAB? Dann geben Sie einen Suchauftrag auf und wir informieren Sie automatisch, sobald das Buch verfügbar ist!

Kaufgesuch aufgeben

Weitere beliebte Ausgaben desselben Titels

9780754666653: As Heard on TV: Popular Music in Advertising (Ashgate Popular and Folk Music Series)

Vorgestellte Ausgabe

ISBN 10:  ISBN 13:  9780754666653
Verlag: Routledge, 2009
Hardcover

Beste Suchergebnisse beim ZVAB