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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot) - Hardcover

 
9781137373694: Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
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Reseña del editor:
The intersection between the competitive dynamics literature and the literature on technology and innovation management is an important area of research. Previous literature has focused on understanding the different types of innovations and how firms use these to improve their product performance. However, we are still way off from a comprehensive understanding of the competitive dynamics triggered by such decisions. This book offers various insights into the competitive dynamics of technology intensive industries, using the mobile phone industry as a reference setting of analysis. In particular, it explores which kind of competitive moves and countermoves have been taken by mobile phone vendors such as Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. The book is divided into two parts. The first part offers a general perspective on the competitive dynamics literature. The second part consists of chapters on more specific issues related to the dynamics of competitive strategy in technology intensive industries, and in the mobile phone industry in particular.
Biografía del autor:

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.

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  • VerlagPalgrave Pivot
  • Erscheinungsdatum2013
  • ISBN 10 1137373695
  • ISBN 13 9781137373694
  • EinbandTapa dura
  • Anzahl der Seiten158

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ISBN 10:  ISBN 13:  9781349476725
Verlag: Palgrave Pivot, 2013
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Buchbeschreibung Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. Artikel-Nr. 9781137373694

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