The Intent of Business: Organizing for a More Sustainable Future - Hardcover

Traditional precepts of economic and business practice rest upon a very limited view of both humankind and Nature. People are cast as the most intelligent animal destined to seek pleasure and avoid pain with the life-defining aim of maximizing one's material self-interest. While this worldview afforded tremendous wealth accumulation, it has led to a reality of exploitation wherein care and concern for human development and Nature are essentially non-existent-an unsustainable reality.

This book explains that it need not be this way. A more developed understanding shows people are intelligent, self-aware, responsible, creative, self-initiating and meaning seeking beings. It is argued this must inform economics and business practice. To this end, Gregory Gull synthesizes insights from varied disciplines such as: physics, mythology, psychology, philosophy, statistics, and systems theory to re-think the very intent of business and its corresponding organizing and management principles. With this, our future will be sustainable and experiences meaningful.

Professor Gregory Gull is the Lead Faculty in the Leadership Specialization Ph.D program in the Department of School of Business at Capella University, Minneapolis USA.