The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business - Softcover

An updated and revised edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.

Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

• Developing your idea and writing a winning business plan

• Hassle-free hiring, rewarding, and firing of employees

• Understanding insurance and legalese

• How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships

• What you need to know about deal-of-the-day websites and group discount buying

• What mobile marketing can do for your business