AVANT GARDE PAGE DESIGN 1900-1950 (CENTRO ARTE REINA SOFIA) - Hardcover

The primary goal of the artist-designers who were supporters of New Typography was to create an international optical language based on clarity and functionality. Using sans serif typefaces, asymmetrical compositions, photography, and photomontage, they designed type based on the simplest geometrical forms and eliminated the use of upper-case letters. Similar to the basis of the International Style in architecture, these innovations were considered to be the foundations of a new society in which the idea that form follows function and the rational, economical use of material and technique would be important elements in the creation of an egalitarian social order. However, the New Typography and International Style were utopian movements whose works and ideas did not always survive intact in a real and imperfect world. Indeed both became corrupted by political ideology and/or the corporate system. During the 1930s the corruption of avant-garde ideas and techniques were most visible in the fusion of advertising and political propaganda: the Nazis and the Soviets co-opted the powerful images and techniques of the avant-garde. The Nazi propagandists borrowed ideas from the Communists, and the Soviet Realists and Nazi artists shared a similar approach to imagery. It was this contamination of art and ideology, as well as the atmosphere of brutal political repression, that led Tschichold and others to modify or abandon their ideas and return to classical design principles.

Avant-Garde Page Design 1900-1950 recense les artistes, architectes, designers et cinéastes et leurs apports à l'histoire de la construction de la page au vingtième siècle à travers les mouvements majeurs de l'époque: cubisme, expressionnisme, futurisme, Dada, constructivisme, surréalisme. (...) Avant-Garde page Design 1900-1950 est une chronique commentée des artistes et imprimés, novateurs et en effet révolutionnaires, qui ont donné forme nouvelle à la page moderne. Il constitue un guide de référence précieux pour qui s'intéresse à la mise en forme d'une page imprimée ou digitale. Plus de 250 artistes représentés. Citons : El LISSITZKY, Wassily KANDINSKY, André DERAIN, Georges BRAQUE, Pablo PICASSO, Guillaume APOLLINAIRE, Pierre-Albert BIROT, Sonia DELAUNAY, Fernand LEGER, Jean ARP, Richard HUELSENBECK, Marcel JACNO, Max ERNST, Francis PICABIA, Man RAY, Marcel DUCHAMP, Kurt SCHWITTERS, Raoul HAUSSMANN, Kazimir MALEVICH, Làszlo MOHOLY-NAGY, Alexandre RODCHENKO, John HEARTFIELD, André BRETON, Camille BRYEN, Joan MIRO, Henri MATISSE... .Notes .Liste des illustrations .Bibliographie .Index