Webmastering For Dummies - Softcover

Free Webmastering "Cheat Sheet" Inside!This Is Your Guide to Planning and Producing a Winning Web Site with Fresh, Compelling Content! "Webmaster" means many things to many people. Today's Webmaster may create or produce content, administer a site or a server, or even acquire a budget and then outsource everything. If you're looking for a friendly mentor, then Webmastering For Dummies(R) will show you where to start, how to develop strategies, and much more. This is the book the authors wished for when they were starting -- chock full of what a Webmaster really needs to know.Inside, find helpful advice on how to: Get on track and stay there, whether you're a Webmaster of all trades or one specializing in content, production, technology, or managementPromote your site with smarts and get big-time trafficSell your product or service on the Web, with or without your own Web siteFind out the six possible goals of a Web site, determine your site's goals, and measure your successUnderstand legal bugaboos and avoid pitfallsEstablish and maintain a bulletproof budget and effective procedures and standardsRun your own server or deal effectively with an Internet service providerMaximize navigation of your site through savvy architecture and solid search capabilitiesUse databases as the backbone of your robust and dynamic Web siteAsk for IDG Books' ...For Dummies(R) Books, the Fun and Easy Way to Find Out about Computers. Ask for IDG Books' Java(TM) For Dummies(R), 2nd Edition, the fun and easy way to add interactivity to your Web pages, and The Internet For Dummies(R), 4th Edition, the fast and friendly way to get connected to the Net.

About the Authors Daniel A. Tauber and Brenda Kienan have produced and directed Web sites for Fortune 500 companies, as well as publishing and search engine industries. Their responsibilities have ranged from business strategy to creative direction, content development, and technical implementation. Tauber holds a degree in computer science, while Kienan has a knack for turning technobabble into plain English. Together, Tauber and Kienan have written seven books on computer and Internet topics.