The No Crave Diet: Lose weight by conquering your cravings

Eighty per cent of people who lose weight on a diet will fail to keep that weight off. The hunger pangs will become unbearable, sooner or later they'll reach for a snack and suddenly they've slipped back into bad habits.

But the secret to successful weight loss is not will power or determination alone. It's about conquering food cravings.

The No-Crave Diet is the first weight-loss programme that specifically tackles the food cravings which cause the majority of dieters to fail. In just two weeks, you can permanently cure your cravings for fattening foods and lose weight quickly, painlessly, healthily and permanently.

Suitable for all budgets and all ages, The No-Crave Diet provides a solution for every dieter who has struggled to keep the weight off, and can also improve your overall health, lower cholesterol, reduce blood pressure and reduce your risk of heart disease.

Have you ever abandoned a diet because you couldn't resist your favourite foods? This is what happens to 80 per cent of dieters. They eventually regain lost weight because they were overpowered by food cravings.

The No-Crave Diet tackles this problem head on - it enables you to lose weight by conquering the cravings that threaten to jeopardise your diet.

The No-Crave Diet

· Explains what, how and when to eat in order to reduce your desire to snack
· Arms you with a host of tips for switching off food cravings, in any situation
· Reveals how managing stress, sleep and exercise will reduce cravings.
· Enables you to increase your body's ability to burn fat, even when you are sleeping!
· Recommends simple exercises, recipes, therapies and supplements to reduce cravings
· Includes case studies to illustrate how it has worked for the authors' patients
· Teaches you how to indulge safely, so you can enjoy the odd treat without fear of relapsing into bad habits.
· Introduces you to the most effective permanent weight loss and health plan to date, suitable for anyone, including children, adolescents and the elderly

The authors, husband and wife team Dr Penny Kendall-Reed and Dr Stephen Reed, provide a comprehensive approach to dieting, founded on the latest research into how the brain controls hunger.

With delicious recipes and menu plans, The No-Crave Diet is a revolutionary new direction in managing your weight that will change the way you eat for life.