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Book by Gould Rennie
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Críticas:
"A good read for business leaders, not just marketing managers and directors. The book sets out to provide a practical guide for businesses and delivers on this promise." (B2B Marketing Magazine)
Reseña del editor:
Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management.
Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool.
Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.
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- VerlagKogan Page
- Erscheinungsdatum2012
- ISBN 10 0749466146
- ISBN 13 9780749466145
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten248
- Bewertung
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Creating the Strategy: Winning and Keeping Customers in B2B Markets
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Buchbeschreibung Paperback. Zustand: Very Good. Creating the Strategy: Winning and Keeping Customers in B2B Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749466145
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Creating the Strategy: Winning and Keeping Customers in B2B Markets
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Buchbeschreibung Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Artikel-Nr. CHL9473840
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